SRES - Senior Real Estate Specialist E-mail
Seniors Real Estate Specialist (SRESŪ)

Are the Baby-Boomers getting a rap or a good deal?  As the Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country, now is a good time to make sure you have the skills to capture the sale.  Understanding what motivates this growing market and how to address their needs with the prestigious SRES (Seniors Real Estate Specialist) designation.

The course is a two-day training program offering real estate agents the unique opportunity to learn and build key skills in counseling adults ranging from 50+ through selling their family home, buying rental property, moving to a senior community, among many other issues.  Seniors Real Estate Specialist learn how to:

  • Identify the power of generational demographics
  • Develop and maintain relationship marketing skills
  • Counsel rather than sell to the 50+ market
  • Distinguish the key differences in housing options
  • Understand the implications of tax laws, probate and estate planning

SRESŪ Member Benefits:
Customizable Marketing Tools
SRESŪ Consumer Web Site (
Monthly Consumer Newsletter
Moving On Booklet
SRESŪ Business Partners
Personalized Profile at
Monthly Free Webinars
Online SRESŪ Community
Referral network of 13,000 members in the U.S. and Canada

SRESŪ Designation Requirements: Successful completion of two-day SRESŪ Designation Course Membership in good standing of the SRES Council. The first year of membership is FREE to students who enroll in this course. Annual dues are $99 each year thereafter. Membership in good standing in the National Association of REALTORSŪ or an NAR cooperating association, including the Canadian Real Estate Association.

Bonus! The SRESŪ designation course counts as elective credit for the ABRŪ and CRS designations. It also counts as elective credit for the RSPS certification.
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